How ‘Let’s Go Brandon’ became code for insulting Joe Biden

WASHINGTON (AP) (AP)If Republican Rep. Bill Posey from Florida concluded his October. 21 House floor speech by kicking his fist and the line “Let’s go, Brandon!” It may have sounded cryptic and odd to some people watching. The phrase was becoming popular in right-wing circles and the supposedly positive tone — which is in reality, a slang term for swearing against Joe Biden — is all over the place.

South Carolina Republican Jeff Duncan was wearing Jeff Duncan, the South Carolina Republican, donned a “Let’s Go Brandon” face mask to the Capitol this week. Texas Senator. Ted Cruz posed with the “Let’s Go Brandon” sign at the World Series. Senator. Mitch McConnell’s press secretary tweeted an image of the word on a building sign in Virginia.

The term has been rebranded as conservative code for something more offensive: “F— Joe Biden.” It’s the most popular choice in Republicans looking to show their conservative credentials. It’s a secret handshake that indicates they’re in tune with the majority of their base.

Americans are used to seeing their leaders getting a lot of attention as well as the infamously snarky speech seemed to broaden the definition of what qualifies in the normal realm of political discourse.

How did Republicans decide on that Brandon word as an G-rated replacement for the more vulgar three-word counterpart?

It all started with an Oct. two NASCAR event at Talladega Superspeedway in Alabama. Brandon Brown, a 28-year-old driver, had just won his very first Xfinity Series and was being interviewed by an NBC Sports reporter. The crowd around Brandon was singing something that was at first hard to figure out. The journalist suggested that they were singing “Let’s go, Brandon” to applaud the driver. It became more apparent they were chanting “F— Joe Biden.”

NASCAR along with NBC have since taken measures to reduce “ambient crowd noise” during interviews however, it was already too to late, as the phrase was already in use.

The president was at the site of construction in the suburbs of Chicago just a few weeks ago to announce his vaccine-or-test mandate, protesters used three-word slogans. The last week Biden’s motorcade sped through the “Let’s Go Brandon” banner when the president drove by Plainfield, New Jersey.

A group of people shouted “Let’s go, Brandon” in the Virginia park Monday, when Biden was seen as a representative of Democratic running for Governor, Terry McAuliffe. Two protesters disregarded the term completely, and held posters with hand-drawn designs that read vulgarity.

On a Friday morning, on the Southwest route that was scheduled to fly from Houston to Albuquerque the pilot announced off his greeting via his public announcement system using the phrase, which prompted gasps by some passengers. Southwest stated in an official statement that the airline “takes pride in providing a welcoming, comfortable, and respectful environment” and that “behavior from any individual that is divisive or offensive is not condoned.”

Veteran GOP advertising creator Jim Innocenzi had no qualms about the absurdity of the coded joke in the ad, calling the ad “hilarious.”

“Unless you are living in a cave, you know what it means,” he stated. “But it’s done with a little bit of a class. And if you object and are taking it too seriously, go away.”

Presidents from America have faced adversity for centuries. Grover Cleveland was subjected to chants like “Ma, Ma Where’s my Pa?” in the 1880s, based on the rumor that he fathered an unlegitimate child. Thomas Jefferson and Andrew Jackson were the subject of poetry that were influenced by racist stereotypes and accusations of bigamy.

“We have a sense of the dignity of the office of president that has consistently been violated to our horror over the course of American history,” said Cal Jillson, a politics expert and professor of the department of political science in Southern Methodist University. “We never fail to be horrified by some new outrage.”

There were plenty of the old scandals.

“F— Trump” graffiti remains on an overpasses across Washington, D.C. George W. Bush was the victim of an unintentional shoe thrown at his face. Bill Clinton was criticized with so much fervor that his loudest and loudest critics were called”Clinton crazies. “Clinton crazies.”

The most significant difference, however in the opinions that are hurled at Grover Clevelands of old and the modern-day politicians is the power they receive on social media.

“Before the expansion of social media a few years ago, there wasn’t an easily accessible public forum to shout your nastiest and darkest public opinions,” said Matthew Delmont, a history professor at Dartmouth College.

In fact, the vitriol and racism to the which the former president Barack Obama was subjected was lessened by Twitter, which was very new. There was no TikTok. In the case of Facebook documents from the company that were leaked have revealed that the company has increasingly ignored discrimination against hate speech and propaganda and allowed them to spread.

A large portion in the U.S. was already angry long before that Brandon incident, believing that the Trump presidential race was fraudulent despite the overwhelming evidence which has stood up to the test of recounts and legal cases.

However, anger has shifted beyond the fervent Trump supporters, according to Stanley Renshon, a political researcher and psychoanalyst at City University of New York.

He mentioned the Afghanistan withdrawal as well as the border crisis and the tense school board discussions as instances that have seen a rise in the number of people who weren’t vocally opposed to Biden believe they know “how American institutions are telling the American public what they clearly see and understand to be true, is in fact not true.”

Trump hasn’t missed the opportunity. The president’s Save America PAC now sells an $45 T-shirt that reads “Let’s go Brandon” above an American flag. The message for supporters reads “#FJB or LET’S GO BRANDON? Either way, President Trump wants YOU to have our ICONIC new shirt.”

Separately T-shirts are appearing in retail stores featuring the slogan as well as NASCAR. NASCAR logo.

For Brandon, the real Brandon the real Brandon, his experiences haven’t been as good. He is a driver for a small-staffed team, which is underfunded and that is owned by the father of his. While that victory -his first win in his career was huge for the team, they have been struggling for sponsorship for a long time and the existing partners haven’t been able to promote the driver since the slogan was released.


Associated Press writers Aamer Madhani, Mary Clare Jalonick, Brian Slodysko and Will Weissert in Washington and Jenna Fryer in Charlotte, N.C. Contributed in this story.

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